Turning Reputational Harm Into Defensible Numbers
Attorneys and businesses frequently know, intuitively, that defamatory content hurt them — but intuition doesn't hold up in litigation or settlement negotiations. Damages analysis requires connecting specific defamatory content to measurable outcomes: search ranking changes, traffic drops, conversion or revenue declines, and lost opportunities, documented with analytics data and a defensible methodology rather than assumption.
How Damages Analysis Works
Timeline Construction
Mapping when defamatory content was published, spread, and indexed against a business's or individual's performance data.
Analytics-Based Analysis
Using Google Search Console, Google Analytics, rank tracking, and other data sources to isolate the impact of the defamatory content from other variables.
Business Impact Modeling
Connecting traffic and visibility changes to revenue, lead, or customer impact using the business's own financial and operational data.
Expert Reporting
A written damages report or declaration suitable for litigation, mediation, or settlement discussions.