Twenty-Five Years of Analytics Experience
This category of damages analysis draws most directly on my core background as a technical SEO consultant. Ranking changes, click-through rate shifts, and organic traffic patterns are things I've analyzed professionally for over 25 years — and defamatory content can move all three, whether by directly outranking a business's own site for its name, by damaging click-through rates once searchers see the defamatory result in the listings, or by triggering broader algorithmic effects.
Data Sources and Method
That includes reviewing Google Search Console data for ranking and click-through changes on brand and name searches, analyzing Google Analytics traffic patterns against the content timeline, and using rank-tracking history where available to document specific position changes over time.