Correlation Isn't Enough — You Need a Defensible Link
Revenue dropped after a defamatory post went up — but revenue drops for a lot of reasons, and opposing counsel will point to every one of them: seasonality, market conditions, pricing changes, competition. A credible business loss analysis has to isolate the impact of the defamatory content specifically, using data and timing, not just the fact that two things happened around the same time.
Building the Analysis
That includes establishing a clear before-and-after timeline anchored to when the content was published and when it was actually discoverable (which isn't always the same date), comparing revenue and customer metrics against prior periods and, where available, comparable businesses or industry benchmarks, and accounting for other factors that could explain the change.