Not Removal — Repositioning
In most cases, defamatory content can't simply be erased from the internet. What can be changed is where it ranks relative to everything else people find when they search a name or business. Search result cleanup builds and strengthens legitimate, accurate content — a professional profile, a company site, verified press coverage, and other authoritative pages — so it outranks the defamatory content on the same search terms.
A Technical SEO Foundation
This is where my 25-plus years as a technical SEO consultant directly apply. Hartzer Consulting builds cleanup strategy on the same principles used in any legitimate SEO campaign: strong on-site content, authoritative backlinks, structured data, and technical optimization — not manipulation tactics that violate search engine guidelines and can backfire.
This Takes Time
Search result cleanup is a months-long process, not an overnight fix. Search engines need time to crawl, index, and re-rank new content, and building genuine authority behind it takes sustained effort. Anyone promising instant results is not describing a legitimate strategy.