When It's Personal
Executives, professionals, and other public-facing individuals face a version of this problem that's distinct from business reputation management: search results for a person's own name, which follow them across every role and opportunity, not just one company's customer base. A single defamatory result on a name search can affect hiring decisions, board appointments, client relationships, and more.
Personal Name Search Strategy
Hartzer Consulting applies the same search cleanup and monitoring principles used for businesses to an individual's personal name search results, combined with building out legitimate professional content — bios, published work, verified profiles — that provides accurate context search engines can rank.